The Ecosystem Incubator - Tena, from Thinking Threads - Cultural Anthropology in fashion

Tena's work uses a Cultural Anthropology approach to the fashion space and focuses on how communication can transform the industry.  Working with businesses to really look at their audience holistically , really understanding from the customer level.

Speaking to the story of modern day slavery from Nasreen Sheikh  that exposed the hidden side of the industry to her and influenced her movement towards the fashion space. Nasreen is also the founder of Empowerment Collective ,  a non-profit dedicated to eradicating exploited labour, forced marriage, and extreme poverty.

Moving career paths and shifting skills towards a better fashion industry . . how you could have a voice and utilise what you have to be the change .. being with who you can be in sustainability and circularity.  Working in NGO, activism and how the Pandemic changed her focus and direction.

How working with small to medium companies - and that small is beautiful, working with localised smaller systems and local production hives that are scattered globally rather than situated in the western fashion centres.

She speaks of her collaborative partnership with Nahir Meüne. She's based in Paris and on a mission to create an ethical denim brand. Apart from sourcing transparently and as ethically as she can, she also uses her brand to promote and communicate about the indigenous embroidery techniques, coming from communities in Latin America. Writing a guide to fashion and mental health

Also the shared thought which  Ken also mentioned - that we have come out of the awareness / talking stage in sustainability and we are moving towards an action now . .and how The Ecosystem Incubator could be a space that this action can start to take shape.

Find Tena on her website - Thinking Threads