The Ecosystem Incubator- Members podcast, If not me then who? Jo Salter - Where does it come from.

Jo has been a new product creator and the organic, regenerative & fairtrade space for many years, her passion came from seeing that things needed to change in the world, she left her corporate job and stood for a new way of building with the earth.

Learning from growing business is such an important part of the journey, when you are doing things in a very new way.

Jo speaks to the indigenous ways of growing cotton and other crops, building back into the locality and growing crops of heritage where they are supposed to grow.  Thinking about fabric in the context of the growing seasons and the natural rain like we do with things like wine.  She build her business and podcast 'Where does it come from' to share and build into this new / old way of working. 

Thinking about the amount that we are producing, reducing over production is such an important thing.  Create less and create with integrity, durability, and emotional durability.

Jos inspirational person was Anita Roddick creator of the body shop, made jo feel into a new business , Safia Minney with people tree and our very own Kishore shah , Sian Conway from ethical hour, Sarah Jordon from You underwear.