The Ecosystem Incubator - Collaborator series - Riikka Olli from Menndie.. care and repair and new systems

It’s always lovely to see brands moving into the new economy.. as a part of the circular economy Menddie joins as a start up that focuses on systems, technology and encouraging mending, up-cycling and re-use. 

 The awareness of the new choice to care for your garment is key, The world has gotten so used to throwing away we move from a throw away society to a careful society.

We talk about the system and how it has indoctrinated us to be consumerist, how we have filled the void with newness – and how we might fill it with an evolutionary piece.

Talking of the past and how our ancestors were very used to mending and buying or making pieces that had longevity and how they covered them.

 Let’s facilitate a new way of living where we slow down and regenerate. We discussed emotional durability, personalisation and how to create that excitement with customers.